Clients will select a long-term care (LTC) organization based on location alone if nothing unique and valuable is offered.

The best way to maintain a full census is to completely transform your organization. It starts with redesigning your core offerings and then moving outward. These reconstructive initiatives are an entire new way of doing business. When the rebuilding is over you will be able to offer customers a convincing reason to select your facility over your competitors. You'll create a barrier to entry because your competitors will not take the time or invest necessary recourses to compete.

It’s like driving a car with a chugging, smoking engine.  You can put some additive in the gasoline for a temporarily quick fix of the symptoms of the broken engine.  The long-term approach puts a new engine in your car.  You can try some new marketing programs for a temporary spike in your census.  But, if your core business offering doesn't attract customers it needs revamping. In the long-run you would have saved money and time by reinventing your business right away and then used the quick census growth tactics.  Let's dive in deeper, making the changes necessary for long-term success.

We can learn a lot about what changes to make by studying the differences between successful and struggling facilities.  We have found that struggling organizations have similar problems.  Their employees resist change and their managers struggle to meet basic benchmarks.  There is no inspiring vision, and if goals exist they are basic operational goals in response to recurring problems.  The administrators invest most of their precious time fixing employee related problems. They have no time or energy left to make the changes needed to appeal to potential customers. These struggling facilities face crippling budget cuts, when they should be receiving extra rebuilding resources.  Read More >