They designed their therapy, care models and environment to make life significantly better for patients with congestive heart failure.  They are often mentioned in the news for their new breakthroughs in therapy and care approaches.  In fact, Cardiologists from around the world know about their innovative LTC organization and frequently refer their congestive heart failure patients for sub-acute or long-term care. 

The facility's specialized care is so remarkable that patients come from world wide to receive it .  Now, where do you want to send your mom?  To the brand new SNF right down the street from your home, or to the LTC center with the older looking building, 60 miles away, with the best long-term congestive heart care in the world? 

Right now you’re probably saying to yourself, “I can’t even get my CNA’s and nurses to answer call lights, there is no way I can create a world-class specialty”. Keep in mind that it takes time to build and promote a niche.  This is not one of the quick growth strategies we talked about earlier. You will need to believe that you can do it, get started and stick with it for the long-run.  In fact, the most difficult challenge you will face is your attitude and belief.   If you believe 100% that you can and will build a world-class LTC center, you probably will. 

Furthermore, what are your chances of survival, let alone success if you remain where you are now, struggling to perform basic operations.  You need huge changes now.  You don’t have time to wait for your basic operations to get under control before you begin.  That day will never come with your current systems. 

Making huge core operational changes based on your new niche is your best long-term growth move. This is not a new quick growth marketing program. It redefines everyone's job, excites everyone, and gives everyone a new reason to surpass basic operations and achieve your new niche.

We can help you create a niche that is appealing, achievable and profitable. The first step is to call us and tell us all about your specific challenges.  We would love to help you outsmart your competitors.

Step 2
Create a vision and plan around your niche

After your niche is selected it's time to dream and plan how it will take shape in your organization.  You essentially custom build your own image, operations and future around your new niche.  Keeping the niche in mind; what does your organization look like 5 years from today?  For example, Lets say your niche is specializing in Congestive Heart Failure. 

Your dream is to attract patients nation wide.  Now you create a Step-by-step plan. What do you have to do to go from where you are today to realize your dream in just 5 years?  We start with the big vision and work backward to daily action steps.

Be aware: just being a caring organization; having good state surveys; smooth staffing; or meeting your census targets does not constitute a niche or inspiring vision.  All of your competitors have these same objectives.  Trying to sell that to your customers would be like Ford Motor Company trying to sell the same cars that they did in 1988 every year.  Then they run a huge ad campaign that says, “We put four round tires on all of our new cars”. 

Most LTC organizations offer nothing unique, remarkable, or news worthy. Think bigger.  Dream!  Think on a national or international level. Dream of the perfect LTC center for your own parents or yourself.

Sounds too big of a task and too risky.  As in, lose-your-job-if-it-fails kind of risky!  Not really.  Look at it this way, Read more >